The Process
A systematic, iterative approach to building reliable MarTech and RevOps systems
Discover Context & Goals
Define Language & Assumptions
Architect the System
Design & Prototype
Build & Execute
Test & Validate
Document for Inheritance
Launch & Enable
Measure & Iterate
How It Works
This 9-step process isn't linear—it's cyclical. Each project moves through these phases, but I'm always ready to loop back when new information emerges. Discovery might reveal the need for better language definition. Testing might require architectural changes. That's not failure—that's good process.
The key is that each step builds on the previous one, and the whole cycle feeds continuous improvement. Systems evolve, requirements change, and the process adapts while maintaining rigor and clarity throughout.