Values
The non-negotiable principles that guide every system I build
Do the hard work to make things simple. Clear requirements, defined terms, explicit assumptions.
Technology exists to help humans do better work, not to create more complexity.
Build as if someone else will inherit your work tomorrow. Document, structure, and explain.
Data without trust is noise. Ensure accuracy, consistency, and clear definitions.
Test your hypotheses. Validate your assumptions. Hope is not a strategy.
Define your terms. Create glossaries. Ensure everyone speaks the same language.
Ship something that works, then iterate. Perfect is the enemy of done.
Consider marketing, sales, product, engineering, and support viewpoints in every decision.
Share your reasoning, document your decisions, and make your work visible.
Make it work reliably before making it work at scale. Foundation before expansion.
Innovation in Practice
How these values show up in real work
Jerusha had the technical ability to be a key driver and the smarts to influence key decisions.
Jason Hilton
Director of Global Demand Gen at SkyKick
Worked with Jerusha
Transformations are a complex landscape, and Jerusha expertly navigated every facet.
Thomas Eaves
Head of Engineering at Tivity Health
Worked with Jerusha
Her proficiency across technologies fundamentally improved how we used our CRM and the data we used to make decisions.
Evan Walker
Marketing Ops Analyst at SkyKick
Worked with Jerusha
Her keen eye for detail and understanding of marketing processes made the HubSpot–CRM integration a major company achievement.
Arianne Hageman
Marketing Manager EMEA at SkyKick
Worked with Jerusha
Jerusha has fantastic attention to detail and is quick and confident when resolving issues.
Brendan Collins
Retail & E-commerce Leader
Worked with Jerusha