CollabHub (Pinterest Concept)
Creator collaboration hub for intake, review, and workflow orchestration.
Open Live AppCollabHub is a conceptual internal tool designed for Pinterest to demonstrate how a unified, structured operating system can improve clarity, speed, and alignment across teams. The product centralizes work intake, prioritization, initiative management, metric definitions, and decision-making into one consistent workflow. It showcases my approach to operational design, systems thinking, and product-minded problem solving.
Pinterest's creator ecosystem requires close coordination between multiple teams, including Creator Partnerships, Product, Analytics, Marketing, Finance, and Policy. Today, this work often spans disconnected systems such as email threads, spreadsheets, shared documents, Slack messages, and manual trackers. As a result, teams experience fragmented and inconsistent intake processes, difficulty prioritizing across competing objectives, unclear decision ownership, slow or ambiguous review cycles, limited visibility into initiative status, multiple versions of "truth" for performance metrics, and avoidable rework due to misalignment. There is a clear opportunity to create a centralized, structured operating mechanism that improves how teams communicate, prioritize, and execute.
- •Centralized intake for cross-functional or creator-related work requests
- •Structured prioritization using impact, urgency, effort, and cost of inaction
- •Standardized content review and approval workflows
- •Program and initiative management with clear ownership
- •Shared, consistent definitions of performance metrics
- •Visibility into decisions, dependencies, and alignment needs
- •A lightweight system that keeps execution connected to strategy
- •Structured Intake: Forms for capturing roles, needs, context, urgency, and desired outcomes
- •Prioritization Framework: A scoring model calculating total priority based on four criteria
- •Initiative Management: Cards for overview, scoring, DACI roles, risks, dependencies, decisions, and linked metrics
- •Content Review and Approvals (Conceptual): Placeholder components representing review stages, approvals, and feedback
- •Shared Metrics Library: Cards that define formulas, data sources, cadence, ownership, and usage
- •Consistent UI Patterns: Card-based layouts, structured hierarchy, clear typography, and Pinterest-adjacent styling
- •Intake form submission and routing to appropriate teams
- •Priority score calculation based on impact, urgency, effort, and cost of inaction
- •Initiative tracking with DACI role assignments and decision logging
- •Content review workflow with multi-stage approvals
- •Metrics library for shared definitions and formulas
- •Cross-team visibility and alignment dashboards
Landing Page - Work moves fast, alignment moves slow
Operating Mechanism - 6-step workflow from Capture to Measure
User Stories - Capture and manage incoming work requests
Add User Story - Structured intake form for new requests
Initiatives - Prioritize and align cross-functional work
Initiative Detail - Priority scoring with impact, effort, urgency, and cost of inaction
Metrics Library - Define and track shared metrics across teams
Metric Detail - Formula, source, cadence, and impact tracking
Core Issues - 7 operational challenges addressed by CollabHub
Operating Mechanism - Detailed workflow steps with DACI roles and decision logging
- •AI-driven creator matching based on audience, content type, and historical performance
- •Automated compliance and policy checks for creator submissions
- •Integration with social media analytics platforms
- •Payment workflows with milestone tracking and automated payouts
- •Forecasting models for predicting creator performance and program ROI
- •Slack-based intake, notifications, and approval actions
- •Automated summary generation for leadership updates