WorksInProd.app

MarTech Vendor Management Tool for tracking, monitoring, and optimizing your marketing stack.

Overview

WorksInProd is a comprehensive MarTech vendor management platform that helps marketing operations teams gain visibility into their technology stack, optimize costs, track utilization, and manage vendor relationships. It centralizes tool inventory, health monitoring, renewal tracking, and spend analysis into one unified dashboard.

Problem / Opportunity

Marketing teams often manage dozens of tools across their stack, but lack centralized visibility into costs, utilization, vendor relationships, and renewal dates. This leads to wasted spend on underutilized tools, missed renewal deadlines, surprise budget overruns, and difficulty demonstrating ROI. Teams need a systematic way to track their MarTech investments and optimize their stack.

Key Use Cases

•Track all MarTech tools across departments with health scores and status monitoring
•Monitor tool utilization rates and identify underutilized licenses
•Manage vendor relationships with contact information and review schedules
•Track upcoming renewals and prevent surprise budget impacts
•Analyze cost per active user and optimize seat allocations
•Generate insights on stack efficiency and cost optimization opportunities

Requirements / Features

•Comprehensive tool inventory with category, department, and owner tracking
•Health scoring system (1-10) for monitoring tool performance and adoption
•Utilization tracking with licensed seats vs. active users comparison
•Renewal calendar with auto-renewal flags and upcoming deadline alerts
•Vendor relationship management with spend analysis and contact tracking
•Cost analytics including annual spend, cost per user, and budget forecasting
•Insights dashboard with utilization rates and low-usage alerts
•Performance metrics tracking (uptime, latency, error rates)

Data Flows + Integrations

•Tool registration with category, department, owner, and cost metadata
•Integration with vendor systems for usage and performance data
•Utilization calculation based on licensed seats and active user tracking
•Health score computation from multiple factors (adoption, performance, feedback)
•Renewal tracking with notification system for upcoming dates
•Vendor spend aggregation and relationship mapping
•Cost optimization analysis and recommendations

Screenshots

WorksInProd landing page with hero section and value proposition

Landing Page - Systems That Actually Work

Martech Stack Matrix showing table view with 25 tools across 5 departments

Martech Stack Matrix - Comprehensive tool inventory with filtering and pagination

Dashboard overview with health score metrics and upcoming renewals

Dashboard Overview - Health scores, distribution metrics, and renewal tracking

Technology Profile - Tool details with performance monitoring

Insights tab showing utilization metrics and cost analysis across all tools

Utilization Insights - Seat usage, active users, and cost per user analysis

Vendor relationships page with spending chart and vendor cards

Vendor Relationships - Top vendors by spend with contact management

Future Enhancements

•AI-powered recommendations for tool consolidation and cost savings
•Automated usage tracking via SSO and API integrations
•Benchmarking against industry standards for tool costs and utilization
•Slack notifications for renewal reminders and health score alerts
•Budget forecasting with scenario modeling and what-if analysis
•Contract management with terms, pricing tiers, and negotiation history
•Integration marketplace for automatic data sync with common tools
•Custom reporting and dashboards for executive stakeholders

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